Advanced Typography: Final Compilation & Reflection

22/04/2025 – DD/MM/2025 (Week 1 – Week 14)

Valerius Ethan Wirawan / 0372774

Advanced Typography / Creative Media / School of Design 

Final Compilation & Reflection

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Task 1 / Exercises: Typographic Systems & Type & Play

Task 2 / Key Artwork

Task 3 / Type Exploration and Application

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TABLE OF CONTENT

1. Instructions

2. Final Outcome

3. Reflection

4. Further Reading

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1. INSTRUCTIONS

Fig. 1.1. Module Information Booklet (MIB)

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2. FINAL OUTCOME

2.1. TASK 1 / Exercises: Typographic Systems & Type & Play

Fig. 2.1.1. Final Outcome 'Task 1 Ex. Typographic Systems: Axial' (JPEG - 29/04/2025)

Fig. 2.1.2. Final Outcome 'Task 1 Ex. Typographic Systems: Bilateral' (JPEG - 29/04/2025)

Fig. 2.1.3. Final Outcome 'Task 1 Ex. Typographic Systems: Dilational' (JPEG - 29/04/2025)

Fig. 2.1.4. Final Outcome 'Task 1 Ex. Typographic Systems: Grid' (JPEG - 29/04/2025)

Fig. 2.1.5. Final Outcome 'Task 1 Ex. Typographic Systems: Modular' (JPEG - 29/04/2025)

Fig. 2.1.6. Final Outcome 'Task 1 Ex. Typographic Systems: Radial' (JPEG - 29/04/2025)

Fig. 2.1.7. Final Outcome 'Task 1 Ex. Typographic Systems: Random' (JPEG - 29/04/2025)

Fig. 2.1.8. Final Outcome 'Task 1 Ex. Typographic Systems: Transitional' (JPEG - 29/04/2025)

Fig. 2.1.9. Final Outcome 'Task 1, Exercises: Typographic Systems'  (PDF - 29/04/2025)

Fig. 2.1.10. Final Outcome 'Task 1, Exercises: Typographic Systems' with grids (PDF - 29/04/2025)

Fig. 2.1.11. Final 'Task 1, Exercises: Type & Play'  (JPEG - 12/05/2025)

Fig. 2.1.12. Final 'Task 1, Exercises: Type & Play'  (PDF - 12/05/2025)

2.2. TASK 2(A) / Key Artwork

Fig. 2.2.1. 'Key Artwork/Wordmark' Final Outcome (JPEG - 10/06/2025)

     

Fig. 2.2.2. 'Key Artwork/Wordmark' Final Outcome (PDF - 11/06/2025)

Fig. 2.2.3. 'Animated Wordmark' Final Outcome (JPEG - 11/06/2025)

2.3. TASK 2(B) / Collateral

Mockups

Fig. 2.3.1. Collateral: Pin Mockup (JPEG - 11/06/2025)

    

Fig. 2.3.2. Collateral: Business Card (JPEG - 11/06/2025)

Fig. 2.3.3. Collateral: Portfolio Photo Book (JPEG - 11/06/2025)

Fig. 2.3.4. Additional Collateral Mockups (JPEG - 11/06/2025)

Instagram Profile Page

   

Fig. 2.3.5. Instagram Profile Page @val.creative.studio (JPEG - 10/06/2025)

    

Fig. 2.3.6. Animated Instagram Feeds (JPEG - 10/06/2025)

Fig. 2.3.7. Color Scheme (JPEG - 10/06/2025)

2.4. TASK 3 / Type Exploration and Application

Fig. 2.4.1. Font file in 'TrueType Font' (TTF - 15/07/2025)

The font can be downloaded through this link.

https://drive.google.com/file/d/1TJ7Yi4L7QN2mE43p6Qx3DVii430R4pK6/view?usp=sharing

Fig. 2.4.2. All Uppercase and Lowercase Letterforms (PDF - 15/07/2025)

Fig. 2.4.3. FontLab Screen-grab: All Uppercase, Lowercase, and Punctuations  (JPEG - 15/07/2025)

Fig. 2.4.4. Font Presentation 1 (JPEG - 15/07/2025)

Fig. 2.4.5. Font Presentation 2 (JPEG - 15/07/2025)

Fig. 2.4.6. Font Presentation 3 (JPEG - 15/07/2025)

Fig. 2.4.7. Font Presentation 4 (JPEG - 15/07/2025)

Fig. 2.4.8. Font Presentation 5 (JPEG - 15/07/2025)

Fig. 2.4.9. Font Application 1: Honor Talents Award 2025 (JPEG - 15/07/2025)

Fig. 2.4.10. Font Application 2: Honor Talents Award 2025 (JPEG - 15/07/2025)

Fig. 2.4.11. Font Application 3: Honor Talents Award 2025 (JPEG - 15/07/2025)

Fig. 2.4.12. Font Application 4 (Animated): Honor Talents Award 2025 (JPEG - 15/07/2025)

 

Fig. 2.4.13. Font Application 4: Credit Card Mock-Up (JPEG - 15/07/2025)

Fig. 2.4.14. Font Application 5: Street Promotional Banner Mock-Up (JPEG - 15/07/2025)

Fig. 2.4.15. Final Outcome: Font Presentation and Application (PDF - 15/07/2025)

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3. REFLECTION

Experience

Advanced Typography has been a deeper and more intensive journey compared to the foundation I built in the first semester. This time, the challenges were more complex, involving not just understanding typographic principles, but applying them critically in conceptual and practical contexts. From crafting a key artwork to animating it and expanding its application across various deliverables like T shirts, lapel pins, and Instagram posts, each project pushed my creative thinking and technical execution. I learned to consider not just the visual appeal of typography, but how it communicates identity, function, and emotion. The sense of ownership over my own typographic voice grew stronger throughout this module. While it was demanding, it also felt fulfilling to see my ideas materialize into cohesive design outcomes.

Observation
Throughout the semester, I became increasingly observant of how typography is used in branding, UI design, advertising, and even motion graphics. I began noticing how type influences perception beyond readability, how it anchors a visual tone, supports hierarchy, and enhances storytelling. I also realized how typography can be dynamic and interactive, especially when animated. Observing peer projects and critiques allowed me to appreciate various creative directions, styles, and typographic experimentation. It was interesting to see how one design brief could result in so many different executions, each reflecting the designer’s interpretation and identity.

Findings
This semester taught me the importance of refinement. Good typography often lies in the details; spacing, alignment, balance, rhythm. This module reinforced how critical those elements are. I found that typography is not just about making things look good, but about conveying a message effectively and consistently across mediums. I also discovered how typography, when treated as a design system, can enhance a brand’s recognizability and integrity. Through both successes and mistakes, I gained a clearer understanding of how typographic design can shape user experience, emotional connection, and even brand loyalty. Most importantly, I realized that typography is a lifelong learning process, and I look forward to pushing my boundaries even further.