DIGITAL & SOCIAL MEDIA COMMUNICATION: TASK 3
03/06/2026 – 22/07/2026 (Week 7 – Week 14) Valerius Ethan Wirawan / 0372774 Bachelor of Design (Honours) in Creative Media Digital and Social Media Communication (COM61804) / School of Design Assessment Task 3: Group — Campaign Proposal, Content Calendar and Key Visual Design Individual Contributions: Project Photographer, A02, A04 and A06 TABLE OF CONTENT 1. Lecture 2. Instruction 3. Process Work 4 . Feedback 5 . Reflection 1. LECTURE 1.1. Week 7 — Social Media Content Planning Task 3 introduced the process of planning a complete social media campaign. Designing attractive posts was not enough; every content piece needed a strategic purpose, a suitable platform, a position in the campaign sequence and a clear audience action. Designing without a clear strategy results in a purposeless post. The campaign needed to be considered from three perspectives: Client Proposal Mindset: explain how Padini should communicat...
