Packaging & Merchandising Design: FINAL PROJECT (The Merch Drop)
23/09/2025 - 30/12/2025 (Week 1 - Week 14) Valerius Ethan Wirawan / 0372774 Packaging & Merchandising Design / Creative Media / School of Design Packaging & Merchandising Design: FINAL PROJECT (The Merch Drop) TABLE OF CONTENT 1. Instructions 2. Process Work 3. Final Outcome 4. Feedback 5. Reflection 1. INSTRUCTION Fig. 1.1. Module Information Booklet (MIB) 2. PROCESS WORK Task Brief For this project, students will extend the brand and packaging identity developed in Project 2 into a cohesive retail focused merch drop over four weeks, contributing 30 percent of the final grade. The task requires designing a collection of five items consisting of one Point of Purchase display and four original merchandise products that align with the brand’s values, visual language, and target audience. Students must conduct brand and audience research, develop concepts that feel like a natural brand extension, and produce high quality digital mock ups with consistent color, typography, ...