Information Design: Exercises (FLIP Classroom, Quantify Data, L.A.T.C.H)

04/02/2026 - 25/02/2026 (Week 1 - Week 4)
Valerius Ethan Wirawan / 0372774
Information Design / Creative Media / The Design School
Exercises (FLIP Classroom, Quantify Data, L.A.T.C.H)

TABLE OF CONTENT

1. Instruction
2. Process Work
3. Final Outcome
4. Feedback
5. Reflection


1. INSTRUCTION

Fig. 1.1. Module Information Booklet (MIB)

2. PROCESS WORK

FLIP Classroom Group Presentation (W1-W9)
In every week there are group discussions that were formed into a presentation for a quick class discussion. Herewith are our findings that are presented at class.
Fig. 2.1. Group Presentation 'What is Infographic?'

W1 Redesigning a Poor Infographic (FLIP Class Exercise)
Task Brief
Choose a poor infographic and redesign it.

Progress Work
I chose this Muay Thai infographic, and I think it contains too much text and lacks a clear focal point, which makes it confusing because there is an overload of information.

Fig. 2.2. Poor Muay Thai Infographic 

Then, I decided to focus the infographic specifically on the modernization of Muay Thai, applying the rule of thirds and golden ratio to create a clearer and more balanced composition.


Below is the final outcome.

Fig 2.3. Final Outcome of 'FLIP Classroom Exercise Redesigned Muay Thai History Infographic'

Exercise 1: Quantify and Visualize Data (10%)
Task Brief
Use items that you have to show your ability to quantify raw data and visualize information as a photograph.

Progress Work
I began brainstorming the design composition and identifying the factors to be compared and quantified.

Fig. 2.4. Exercise 1: Brainstorming Process

Then, I proceeded to develop the design using coffee beans, categorized by size, color, and quality (defect level).

Below is the final outcome.

Fig. 2.5. Final Outcome of  'Exercise 1: Quantify & Visualize Data'

Exercise 2: L.A.T.C.H. (10%)
Task Brief
Create a visual infographic poster that organizes information using at least four L.A.T.C.H principles (Location, Alphabet, Time, Category, Hierarchy). You may use the suggested datasets or choose your own topic. Design the poster using digital editing or illustration software; reused images are allowed, but all layout and supporting visuals must be original.

Progress Work
First, I created a moodboard and sketches. I also gathered references for the design elements to be used later.

Fig. 2.6. Exercise 2Brainstorming and Sketching Process

To create the infographic, research was conducted to understand the Pokémon world and organize the information using the L.A.T.C.H. framework:

  • Location: The Kanto map, inspired by the real-world Kanto region in Japan.
  • Alphabetical: Not applied.
  • Timeline: Shows the stages of Pokémon evolution.
  • Category: Grouped by elemental types: Grass, Fire, Electric, and Water.
  • Hierarchy: Arranged by importance, with the map as the main visual, followed by characters, title, and descriptions.

Then, because I was not familiar with Pokémon, I asked ChatGPT for information and retrieved details and illustrations of the monsters from pokemon.com.

Fig. 2.7. Exercise 2: Research Process

Then, I proceeded to complete and refine the final design in Adobe Illustrator with layers omf different object, each object was created using pen tool and curvature tool then adjusted using the direct selesction tool and opacity.

Fig. 2.8. Exercise 2: Designing Process in Adobe Illustrator

Below is the final outcome.

Fig. 2.6. Final Outcome of 'Exercise 2: L.A.T.C.H. INFOGRAPHIC'


3. FINAL OUTCOME

Redesigning a Poor Infographic (FLIP Class Exercise)
Fig. 3.1. Final Outcome of 'FLIP Classroom Exercise: Redesigning Poor Infographic' - PDF 

Fig. 3.2. Final Outcome of 'FLIP Classroom Exercise: Redesigning Poor Infographic' - JPEG

Exercise 1: Quantify and Visualize Data (10%)
Fig. 3.3. Final Outcome of 'Exercise 1: Quantify & Visualize Data' - JPEG

Exercise 2: L.A.T.C.H. (10%)

Fig. 3.4. Final Outcome of 'Exercise 2: L.A.T.C.H.  Infographic' - PDF 

Fig. 3.5. Final Outcome of 'Exercise 2: L.A.T.C.H.  Infographic' - JPEG


4. FEEDBACK

Week 1
The lecturer explained the module brief for the entire semester and guided us on preparing the blog and Google Drive submission. For the presentation slides, the content was considered informative, but it was suggested to reduce the amount of text to improve clarity and readability.

Week 2
The lecturer advised that the data should be categorized into at least three different groups. It was also recommended to have a more organized structure and layout to achieve a clearer and more effective presentation.


5. REFLECTION

Throughout Weeks 1 to 4 of the Information Design module, I gained a deeper understanding of how information can be transformed into clear, meaningful, and visually engaging designs. One of the most important lessons I learned is that effective infographic design is not about including as much information as possible, but about organizing and presenting information in a way that is easy to understand. 

In the FLIP Classroom exercise, redesigning the Muay Thai infographic taught me the importance of hierarchy, focal point, and composition. By applying the rule of thirds and golden ratio, I was able to create a clearer visual flow and improve readability.

In Exercise 1, I learned how to quantify raw data and translate it into a visual format. Using coffee beans as a subject helped me understand how physical objects can represent information such as size, quality, and variation. This exercise improved my ability to observe details and think critically about how to present data visually.

Exercise 2 helped me understand the L.A.T.C.H. principles and how they guide information organization. Through researching and designing the Pokémon infographic, I learned how to structure information using location, timeline, category, and hierarchy. I also improved my technical skills in Adobe Illustrator, especially using the pen tool, curvature tool, and layering techniques.

One challenge I faced was simplifying complex information without losing meaning. This experience taught me the importance of research, planning, and sketching before designing. Overall, this module strengthened my ability to think as an information designer. In the future, I will continue to improve my typography, layout, and clarity to create more effective and impactful visual communication.

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