Packaging & Merchandising Design: Project 1 (Label Redesign / Uncle Jeff Kombucha)
Valerius Ethan Wirawan / 0372774
Publishing Design / Creative Media / School of Design
Packaging & Merchandising Design: Project 1 (Label Redesign / Uncle Jeff Kombucha)
TABLE OF CONTENT
1. Lectures
2. Instructions
3. Process Work
4. Final Outcome
5. Feedback
6. Reflection
7. Further Reading
1. LECTURES
Available in exercises e-portfolio blog.
2. INSTRUCTIONS
Fig. 2.1. Module Information Booklet (MIB)
3. PROCESS WORK
3.1. Project 2: Uncle Jeff Kombucha Label Redesigned
Task Brief
Redesign a product label that is ready for retail shelves,
visually unique, and effectively conveys the product’s local
origins, handcrafted nature, and special flavour to the target
audience. Create labels in two sizes—one for a large bottle (9.5cm
× 18cm) and one for a small bottle (6cm × 14.5cm)—working with
only one selected flavour.
Fig. 3.1. Project 2: Uncle Jeff Kombucha Label Redesign
Brief
Process Work
After reading the project brief, you researched Uncle Jeff's social media accounts and took screenshots of the product you considered for a label redesign. You specifically chose the berry flavour because you felt it would lend itself to a fun and playful design, which contrasts with many of your classmates' choices to go for a vintage or Malaysian 'mamak' style. This playful direction was your instinctive choice from the start, setting your concept apart and aligning with your vision for the project. You also drew character design inspiration from Pinterest to help reinforce this energetic and cheerful label style.
Fig. 3.2. Current Uncle jeff Kombucha Berry Kombucha
Next, I gathered inspiration for my character design by exploring ideas and visual references on Pinterest.
I also gathered several visual references and placed them in my Adobe Illustrator workspace to guide my design process. These references were helpful as I developed my concepts. I attempted to redesign the Uncle Jeff logo, but realized that it didn’t fit well with the playful and friendly style I wanted, so I decided not to use it in my final design.
Below are the references and the process for the berry character design:
After the character is completed, it is arranged on the label using proper composition, hierarchy, and other design principles.
After all the label designs were completed (for both the small and large bottles), the labels were applied to mockups using Adobe Photoshop.
4. FINAL OUTCOME
Label Design Rationale
Fig. 4.1. Label Design Rationale of 'Project
2: Uncle Jeff Kombucha Label Redesign'
Fig. 4.2. Label Die-line (Flat File) of
'Project 2: Uncle Jeff Kombucha Label
Redesign'
Fig. 4.3. Mock-up #1 (From pacdora)
Fig. 4.4. Mock-up #2
Fig. 4.5. Mock-up #3 
Fig. 4.5. Mock-up #4
Fig. 4.6. Mock-up #5
Fig. 4.7. Mock-up #6
5. FEEDBACK
Week 7
General Feedback
Mr Shamsul introduced the requirements for Project 2 to our teams and explained techniques such as using the “appearance” panel in Illustrator. Additionally, he recommended we finalize our label by applying it to a free PSD mockup for the submission.
Specific Feedback
The black color should be set to 100% pure black to ensure safety in offset printing, while the front panel must prominently feature the logo, the unique selling benefit, and state "mix berry," with the logo included as well.
Week 6
General Feedback
Mr Shamsul gave us instructions on setting up label dimensions and beginning a template using Illustrator. He demonstrated how to arrange the nutrition facts table and clarified the setup for bleed areas in Illustrator. He also emphasized that packaging should maintain clear visual order and avoid unnecessary clutter.
Mr Shamsul gave us instructions on setting up label dimensions and beginning a template using Illustrator. He demonstrated how to arrange the nutrition facts table and clarified the setup for bleed areas in Illustrator. He also emphasized that packaging should maintain clear visual order and avoid unnecessary clutter.
6. REFLECTION
Experience
to be finished
Observation
to be finished
Findings
to be finished
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