Design Research Methodology / Task 4: Research Reflection Report and Recorded Presentation

21/04/2025 – 27/07/2025 (Week 1 – Week 14)

Valerius Ethan Wirawan / 0372774

Design Research Methodology / Creative Media / The Design School

Task 4: Research Reflection Report and Recorded Presentation

TABLE OF CONTENT

1. Instruction
2. Final Report & Recorded Presentation
3. Weekly Feedback


1. INSTRUCTION

Fig. 1.1. Module Information Booklet (MIB)


2. FINAL REPORT AND RECORDED PRESENTATION

Fig. 2.1. Task 4: Final Compilation Report (Week 14)


Fig. 2.2. Recorded Final Presentation Video (Week 14)


3. FEEDBACK

Week 1
General Feedback: Module briefing and task introduction
Specific Feedback: No feedback provided yet as this was an introductory week

Week 2
General Feedback: Public holiday so there was no feedback
Specific Feedback: None

Week 3
General Feedback: Research papers can be found via Taylor’s Library, ResearchGate, CORE. Students may begin writing the proposal
Specific Feedback: All tasks and submission expectations are stated in the MIB

Week 4
General Feedback: Problem statement should be around one point five to two pages in three structured paragraphs
Specific Feedback: Images may be included in the problem statement. Cite sources and label them with figure numbers

Week 5
General Feedback: Live feedback was not given due to time limitations
Specific Feedback: Feedback was shared through Google Docs comments. Revisions needed on research questions and word choices

Week 6
General Feedback: Maintain consistent terminology such as using either typography or type design. Use Times New Roman font size ten point five for figure descriptions. Include the year after the author's name
Specific Feedback: Continue developing critical review. Apply all given revisions to earlier tasks

Week 7
General Feedback: Ensure consistency in word usage throughout the document
Specific Feedback: Revise critical review using proper language. Conclusion should reflect personal insights and link back to the research proposal

Week 8
General Feedback: Refer to MIB for part A and part B requirements
Specific Feedback: Complete recap of research problem, objectives, and methods. Justification for methods is still in progress

Week 9
General Feedback: Justify the selected methods using academic sources. Describe the sampling procedure and tools used
Specific Feedback: Survey or interview questions must be supported by existing research

Week 10
General Feedback: Revise survey questions to focus more on brand identity as related to the research objective. Add open-ended questions and prompts like why do you think so
Specific Feedback: Explain why you chose each coffee bean packaging sample. Describe their relevance without going into deep visual analysis

Week 11
General Feedback: Survey data collection is complete and ready for analysis
Specific Feedback: Organize and analyze survey results clearly

Week 12
General Feedback: Begin semiotic analysis and ensure accurate interpretation
Specific Feedback: Survey responses have reached over one hundred. Record semiotic findings clearly in the shared spreadsheet

Week 13
General Feedback: Prepare presentation slides in advance
Specific Feedback: Make the alignment rely more to a single line (axial), do not use too much zig-zag (flush left & right). Use more contrast text color in the blue-background slides.

Week 14
General Feedback: No new feedback provided
Specific Feedback: None

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